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Hiring A Legal Recruiter Will Help In Today’s Competitive Job Market

Hiring A Legal Recruiter Will Help In Today’s Competitive Job Market

 

The Benefits of Hiring a Legal Recruiter

Law firms are specializing in legal services for new and existing clients. While some are partnerships, solo attorneys operate others. However, when law firms are expanding or looking to add on new attorneys, they almost always seek the services of a legal recruiter. With years of extensive industry experience, legal recruiters specialize in finding top-notch attorneys for law firms. Similarly, they can connect independently-practicing attorneys with businesses that need outsourcing legal work. Legal recruiters apply the same principles as recruiters in other fields when looking for attorneys, including experience, knowledge, and even cases won and lost ratios. Here are a few steps firms take in hiring the best legal recruiter services to meet their needs.

What Does a Legal Recruiter Do?

Legal recruiters or legal firms work for legal employers. While this may seem confusing, it’s as simple as providing the right lawyers for a law firm. For example headhunters of job placement firms finding the right candidates for businesses that are hiring. With a legal recruiter, however, it is essential to keep the following in mind:

• Any legal recruiter must support the law firm with the right candidates.
• The legal recruiter should also make sure the law firm gets what it needs.
• Law firms work with legal recruiters who support them – and therefore – recruiters ensure each company receives the attorneys they seek for steady expansion.
• Legal recruiting services are also designed to help firms that need outsourcing legal services, as well as attorneys for specific or temporary legal work.

How Can Firms Find the Top Legal Recruiters?

There are some crucial steps legal firms can take when hiring a legal recruiter. For one, the best legal recruiters tend to call legal companies and practices – in their area – to see if they need their services. Remember, you do not have to hire the first recruiter that calls you. As an attorney in a legal firm – or wholly owned practice – you have the opportunity to ask recruiters questions about their services and experience. You can also request their resumes, references, and even links to past and current testimonials from law firms and attorneys that have used their services, which will help you make an informed decision about which recruiter to use.

Here are some ways to find the right recruiter:

• Always interview multiple recruiters, ask questions, and seek out the best candidates for consideration.
• Ask recruiters how they can help support your law firm? What will set one recruiter apart from the rest? How can he or she bring value to your law firm? Can he or she guarantee the best attorneys and candidates that will help your legal company or enterprise grow and flourish?
• For attorneys looking for positions in law firms – can the recruiter achieve your desired results? Can he or she guarantee that they will help you find the ideal job and career that you seek?

Different Legal Recruiter Services

Legal recruiter services are designed to help firms land the best candidates However, they can also be for attorneys looking for paralegal work, temp work, or ways to expand their law firm and practice. All of those variables show the many hats legal recruiters wear in this challenging and fast-paced industry. Here are a few crucial suggestions for job seekers:

• Make sure the legal recruiter understands what you are looking to accomplish in your field.
• The recruiter should not sound like they are trying to sell you a job at a local law firm or practice.
• He or she must be willing to get to know you while putting your legal aspirations and goals above all.
• Like law firms looking for attorneys – jobseekers must ensure the recruiter is well-versed, seasoned and reputable.
• The recruiter must be genuinely concerned about helping you land the ideal legal job or career -not just treat you like a statistic to meet a quota.

Researching Legal Recruiters in Your Area

It is pivotal to check the educational and professional background of any legal recruiter. You can also check for online reviews, as well as industry ratings and rankings. Second, is the recruiter working with an established company that you can quickly research or study? Is the recruiter in your immediate area/vicinity or calling from somewhere else? Third, is the recruiter or legal recruiting company members of the National Association of Legal Search Consultants? It is prudent since the NALSC sets, guides and mandates the rules and regulations regarding legal recruiting across the nation. As a jobseekers or firm looking to hire potential candidates, you can access the NALSC link at:

https://www.nalsc.org

Finding The Best Legal Recruiters

Finding The Best Legal Recruiters

Legal recruiting deals with placing legal talent on a temporary or permanent basis. legal recruiters act as the link between firms seeking talent and the elite talent by assisting in the recruitment of any and every position required in a law office setting on behalf of the client (legal practicing firm).

Compared to legal practice, the legal recruiting industry is unique as it is left unregulated, i.e., no laws are governing its operations. Furthermore, you don’t require any licenses to practice. The consequences of this are there are a lot of imposters and subpar everyman that front themselves as a recruiter as well as flooding of the market with legal recruiting firms. As a legal recruiter, how do you distinguish yourself and stand out in the face of these profound challenges? What qualities do you and members of your team need to have set yourselves apart as the best among the many?

i.            Communication skills – This industry is one that is highly people oriented. Ensuring your practice is well versed in various communication styles and can engage parties involved is of infinite importance.

ii.            Relationship building – This industry relies heavily on the people you know. You need to be able to invest time in effectively building and maintaining relationships.

iii.            Persistence and resilience – Recruiting that ideal candidate is not possible on the first call. Being able to follow up within appropriate time frames without being pushy or overly aggressive will give you better chances. You should also be able to bounce back whenever an opportunity doesn’t go through.

iv.            Adaptability – Success in any field requires one to be able to adapt to any changes within and without that industry. Adapting holds true for the legal recruitment industry as well. Be up to date on upcoming trends and technologies affecting your industry.

v.            Time – Be judicious with time management. Organize and place importance on activities that are productive.

These are just but a few qualities that will help your legal recruitment firm make a mark and build the reputation in the industry. Working concurrently with this is employing an effective marketing campaign. As with every other business and industry, marketing is critical in the legal recruiting industry as well.

Marketing a legal recruitment firm

Marketing techniques in professional services firms, where legal recruitment falls, are not primarily aimed at closing sales but at generating opportunities which lead to that outcome. They concentrate more on building your brand and targeting promising markets that will result in the generation of higher profits. Building the brand is achieved by employing digital marketing techniques including:

 

·         Creating a quality website

Developing a lead generating website will serve to expand your online marketing efforts. A well-designed website that is easy to find and composed of relevant content will increase the number of visitors to your site leading to better leads and conversions.

·         SEO – Acting in conjunction with a quality website, search engine optimization works to ensure your target audience can easily find your content. To maximise SEO you have to ensure your website contains quality relevant information that is regularly updated, makes use of the appropriate keywords related to the search engine and is tagged appropriately as well. Tagging is an on-going effort to ensure consistency.

·         Target marketing – This allows you reach your target audience and direct your efforts to a particular group. Targeting is especially useful in marketing legal recruitment services that offer specialized services. Studies show that there is a higher growth rate in specialized niche markets as marketing efforts are easily defined and concentrated. To achieve targeting, start by using the relevant keywords on your sites and blogs that direct specific search engine traffic to your platforms.

·         Ad words – This strategy allows you to pay and have your ad at the top of a search engine results page. It improves your visibility in the search engine to expose your content to more people.

·         Articles – Writing articles and blogging allows you educate your audience on what your firm does; demonstrate your market knowledge as well as professional qualification. Blogging also acts to improve on SEO as it provides your site with relevant content regularly. Blogging also serves to increase your firm’s awareness as well as direct relevant traffic to your site with the aim of conversion.

Working hand in hand with the above methods, both online and offline and possibly the most important, is:

·         Branding – branding is how you create and establish the image you want to portray to your audience. It falls under two categories namely:

Firm branding – This is the overall reputation and visibility of the brand in the market. Its primary purpose is to attract clients and referrals.

Employer branding – This is your reputation and visibility to employees and potential talent. Its purpose is to attract and retain talent.

You should implement both of these strategies in support of each other such that the employer brand supports the overall business branding strategy to be successful.