Every year, you want to be sure that you are fully up to date on the latest strategies and techniques to get your website ranking as high as possible on Google. The key to doing so is by staying informed of the latest algorithm updates and changes. Below, we will discuss some of the top techniques for ranking local sites in Google.
Top Tips For Ranking In Google In 2017:
1. Focus On Content.
As was last year, 2017 is the year of content. Google and other search engines are placing a significant emphasis on ranking the websites with the highest quality content. Therefore, you want to be sure that you are focusing completely on content when it comes to getting your website to rank as high as possible in the search engines.
By having a concerted effort and focus on crafting high-quality content, you will be able to add significant value to your prospective customers, target audience, and visitors. It is all about knowing your audience, understanding them, and being able to provide them with actional content that they can use. This company are doing just that:
2. Focus On The Browsing Experience.
Along with adding value in the form of high-quality content, you want to be sure to also focus on creating a high-quality browsing experience as well. The browsing experience is an important consideration because a lot of people expect a fluid, fast, and enjoyable experience nowadays. Therefore, you will need to focus not only on the desktop browser experience in total but also on the mobile side of things.
A majority of people are actively using their favorite mobile devices in order to find products, research products, and more. Therefore, your website should be fully responsive to scale well to all kinds of mobile devices.
Mobile browsing marketing in action at Wecan Media in Liverpool:
3. Visual Content.
Along with crafting high-quality content, you want to place a concerted effort on creating highly appealing visual content as well. Visual content has never been more important. Visual content such as photos and videos have become just as (if not more) important than text-based content. Therefore, you will want to spend a good amount of time and energy crafting high-quality visual content. Not only do people enjoy this type of content more than text-based content, but it tends to get better ‘sharing’ results on social media which can significantly boost your traffic and rankings at the same time. Look at this SEO Leeds Agency, Brand That Name UK embedding their own YouTube video on their website
Overall, there are plenty of things you want to do in 2017 to boost your rankings. The tips above are some of the most critical techniques to focus on.